Existing businessConsumer software

Bouncer-style AI-slop feed filter

One click removes AI-generated images, videos and text from your feeds: a Bouncer-style filter for Portuguese and Spanish speakers that covers YouTube, Instagram and Pinterest on the web, not just X.

3 weeks ago · Scored 23 Oct 2026 · ID HBV-261023-01

Working title: Bouncer-style AI-slop feed filter for Portuguese and Spanish users across YouTube, Instagram and Pinterest web (working name)

Summary

BriefingVerifiedSelf-reportedHypothesis

Existing business benchmark. Bouncer – Filter your feed (Imbue, Inc., San Francisco) (https://chromewebstore.google.com/detail/bouncer-filter-your-feed/bkijmhafoocfloemhancbgadknkgdkcm). Launch: X account @BouncerForFeed created 5 Feb 2026; open-source repo imbue-ai/bouncer created 10 Apr 2026; "Bouncer 2.0" AI-slop de…

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tection published 17 Jul 2026; viral post "I can't stand AI art, so I made a plugin that removes it from your feed" on 15 Oct 2026 09:08 UTC. Age: About 8.5 months since the first public trace (Feb 2026); the viral wave is 8 days old (as of 23 Oct 2026). Verified (X API, 23 Oct 2026): viral post https://x.com/BouncerForFeed/status/2110659040573559048 — 14,285,183 impressions, 17,148 likes, 3,052 bookmarks, 2,084 reposts. Verified (Chrome Web Store page, read 23 Oct 2026): 10,000 users, 4.6 stars from 42 ratings, version 2.8.4 updated 22 Oct 2026. Self-reported/third-party: a quoting post claims "10,000 users in 4 days". Revenue: none (free product). Repo imbue-ai/bouncer 403 stars (Verified, GitHub API; browser-confirmed on github.com). X: 737 posts/7d (Up 14% Sat→Thu (full UTC days: Sat 17 98 → Thu 22 112); peak Wed 21 133; Thu 22 is 16% below peak; window 2026-10-16 10:05–10:20 UTC (start varies by query) → 2026-10-23 10:00 UTC (X API 7-day limit; Fri 16 and Fri 23 are partial UTC days; full days Sat 17 → Thu 22)). Revenue hypothesis: ~$500–$3K/month at month 6 (HYPOTHESIS: 20K–60K installs × 1–2% paying × ~US$3). Low because the leader is free.

DescriptionHypothesis

One click removes AI-generated images, videos and text from your feeds: a Bouncer-style filter for Portuguese and Spanish speakers that covers YouTube, Instagram and Pinterest on the web, not just X. What the benchmark does: Bouncer is a Chrome extension and iOS app that filters an X feed by open-ended phrases ("arroga…

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nce", "AI slop") using an LLM, with a dedicated AI-text and AI-image detector (fine-tuned Qwen 3 4B / Gemma 4 E2B LoRA for text, DINOv3 for images). It shows every removed post with a reason, has an on-device mode, and is free and open source (AGPL-3.0). Why replicable: The demand (people actively asking to remove AI content) is global and rising, and the detection models and code are open source. Bouncer is X-only and English-only on Chrome. A copy for YouTube, Instagram and Pinterest on the web, in Portuguese and Spanish, is technically simple as an extension. But several such extensions already exist and the leader is free. Monetization: Freemium extension: free basic filter; Pro around US$3/month for video/voice detection and more sites (hypothesis); labeled sponsor slot for human-made art marketplaces on the filtered-posts page. Build: 1–2 agent-weeks per site (content script per feed, detection API call, review screen, Pro checkout); stack: Chrome/Firefox MV3 extension; Vercel serverless detection proxy; open-source AI-image detector or a paid detection API; Stripe. GTM: Before/after feed screenshots; artists' communities in PT/ES; Chrome Web Store SEO ("bloquear IA no YouTube"); faceless demo GIFs.

Target customer

Portuguese and Spanish speakers 18–40 who browse YouTube, Instagram and Pinterest on desktop; artists and illustrators pushing back on AI content.

Pain

The demand (people actively asking to remove AI content) is global and rising, and the detection models and code are open source. Bouncer is X-only and English-only on Chrome. A copy for YouTube, Instagram and Pinterest on the web, in Portuguese and Spanish, is technically simple as an extension. But several such extensions already exist and the leader is free.

Why this score

Why it scored lower: Free, open-source, well-funded leader plus six look-alike extensions; detection accuracy on short video is weak.

MoatHypothesis

Little moat: Detection models are open source and the leader is free. Only language and site coverage differ, and both are easy to copy. Status: Hypothesis.

Demand signals

X posts (7 days)

737

Signal trend

Up 14% Sat→Thu (full UTC days: Sat 17 98 → Thu 22 112); peak Wed 21 133; Thu 22 is 16% below peak

Web demandVerified

Bouncer viral post 14.3M impressions (Verified). Explicit "block/filter AI slop" requests on X: 534 posts/7d, peak Tue 20 (122), Thu 22 is 50% below peak (Verified X API). X news (22–23 Oct 2026): artists running a "removing AI from your feed" campaign and growing frustration about AI flooding social media.…

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Other X counts (same window, Verified X API): 534 posts: ("AI slop" (block OR filter OR remove OR hide OR "get rid" OR "turn off")) -is:retweet

Market and competitors

TAM

Not sized this run — Scope: Feed-filter and AI-detection extensions, global excl. China. Method: No third-party report fetched. (Basis: n/a)

SAMHypothesis

~$0.3M–$1M / yr (hypothesis) — Scope: PT/ES paid AI-filter extension users. Method: HBV assumption. (Basis: Hypothesis)

SOMHypothesis

~$6K–$36K ARR (hypothesis) — Scope: Month-6 run-rate. Method: From revenue hypothesis ×12. (Basis: Hypothesis)

Competitors

Bouncer (free, X only, Chrome + iOS); AI Slop Blocker (YouTube Shorts, Chrome); Clarity: Hide AI Videos on YouTube; AI Content Shield (YouTube + Instagram, Pro tier); ScrollSafe (flags AI Shorts/Reels); SlopMute and Orislop (YouTube); Pinterest's own "see fewer AI Pins" control.

Existing business

https://chromewebstore.google.com/detail/bouncer-filter-your-feed/bkijmhafoocfloemhancbgadknkgdkcm

Business model

MonetizationHypothesis

Freemium extension: free basic filter; Pro around US$3/month for video/voice detection and more sites (hypothesis); labeled sponsor slot for human-made art marketplaces on the filtered-posts page.

Revenue hypothesis (monthly)Hypothesis

~$500–$3K/month at month 6 (HYPOTHESIS: 20K–60K installs × 1–2% paying × ~US$3). Low because the leader is free.

Traction and revenueVerifiedSelf-reported

Launch: X account @BouncerForFeed created 5 Feb 2026; open-source repo imbue-ai/bouncer created 10 Apr 2026; "Bouncer 2.0" AI-slop detection published 17 Jul 2026; viral post "I can't stand AI art, so I made a plugin that removes it from your feed" on 15 Oct 2026 09:08 UTC. Age: About 8.5 months since the first public trace (Feb 2026); the viral wave is 8 days old (as of 23 Oct 2026).…

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Verified (X API, 23 Oct 2026): viral post https://x.com/BouncerForFeed/status/2110659040573559048 — 14,285,183 impressions, 17,148 likes, 3,052 bookmarks, 2,084 reposts. Verified (Chrome Web Store page, read 23 Oct 2026): 10,000 users, 4.6 stars from 42 ratings, version 2.8.4 updated 22 Oct 2026. Self-reported/third-party: a quoting post claims "10,000 users in 4 days". Revenue: none (free product). Repo imbue-ai/bouncer 403 stars (Verified, GitHub API; browser-confirmed on github.com).

Jobs to be done

When my feeds fill with AI images and videos, I want to hide AI content automatically on the sites I use, so I can see real people's work again.

HXC

Lia, 26, illustrator in Curitiba (illustrative) · Spends hours on Pinterest and Instagram for references; angry that AI images bury human artists. Buying signal: Shares anti-AI posts; would install a free filter, unlikely to pay more than a few reais.

Build and go-to-market

Tech stack

Chrome/Firefox MV3 extension; Vercel serverless detection proxy; open-source AI-image detector or a paid detection API; Stripe

GTM channels

Before/after feed screenshots; artists' communities in PT/ES; Chrome Web Store SEO ("bloquear IA no YouTube"); faceless demo GIFs

Risks

Main risk

Free, open-source, well-funded leader plus six look-alike extensions; detection accuracy on short video is weak.

All risksVerified

Value: Supported — 14.3M-impression post (Verified) | Usability: Attention — Detection errors on video | Feasibility: High — Crowded field and free leader | Business Viability: High — Weak willingness to pay

Next validation step

Do not build now. If Cesar wants it, test a one-page PT landing with a waitlist for "remover IA do YouTube" and kill if under 500 signups in 7 days.

Sources

  1. x.com
  2. chromewebstore.google.com
  3. imbue.com
  4. github.com
  5. chromewebstore.google.com
  6. aicontentshield.app
  7. slopmute.com
  8. X API counts (window above)

existingcopycatai-slopcontent-filterbrowser-extensionai-detectionb2cbrazillatam

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Research, not investment advice. Numbers keep the label they were published with.