Existing businessConsumer entertainment
Deprecation.org-style copycat
Unknown
Working title: Deprecation.org-style copycat for Portuguese, Spanish and Hindi speakers — a satirical "your job, deprecated" checker (working name)
Summary
BriefingVerifiedSelf-reportedHypothesis
Existing business benchmark. Deprecation.org (independent creator @jurlycat) (https://deprecation.org). Launch: First X mentions Wed 21 Oct 2026 (Verified X API daily counts); the creator's traction post dated 23 Oct 2026. Age: About 3 days (as of 24 Oct 2026). Self-reported (creator post https://x.com/jurlycat/status/…
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2113654429023162832, 698 impressions, Verified X API): jump from ~27 checks/day to 117,372 checks in one day, ~€200 in costs, ~100 email signups. No revenue. X mentions: 30 posts in 7 days (Verified). X: 30 posts/7d (Up from zero 0% Sun→Fri (full UTC days: Sun 18 0 → Fri 23 6); peak Thu 22 15; Fri 23 is 60% below peak — ≥50% below peak: POP 5.3 window-closed signal; window 2026-10-17 10:02–10:04 UTC (start varies by query) → 2026-10-24 ~10:03 UTC (X API 7-day limit; Sat 17 and Sat 24 are partial UTC days; full days Sun 18 → Fri 23)). Revenue hypothesis: ~$0–$1K/month (HYPOTHESIS: viral spikes, little repeat use).
DescriptionVerifiedHypothesis
What the benchmark does: Deprecation.org is a parody "AI workforce retirement" company page ("Your role, deprecated", "Free · no signup · no appeal") with a role intake that returns a redundancy verdict, fake stats ("4.2M roles retired") and an email signup for a roguelike game "Deprecation" in development.…
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Why replicable: The site is a single page with an LLM or rule-based verdict; it rides a broad, steady anxiety (AI-replacing-jobs X chatter 1,336 posts in 7 days, up 34% Sun→Fri, Verified). A localized version with share cards is trivial to build. Monetization: Labeled sponsor slots for reskilling courses and job boards (hypothesis); paid "career escape plan" PDF (hypothesis). Build: 3–5 agent-days (one page, LLM verdict, OG share card, PT/ES/HI copy); stack: Next.js on Vercel; small LLM call per check with caching; Vercel OG image cards. faceless meme accounts; SEO for "a IA vai tirar meu emprego".
Target customer
Office workers 20–40 in Brazil, Mexico, Spain, Argentina and India who share humour about AI and work on WhatsApp, Instagram and X.
PainVerified
The site is a single page with an LLM or rule-based verdict; it rides a broad, steady anxiety (AI-replacing-jobs X chatter 1,336 posts in 7 days, up 34% Sun→Fri, Verified). A localized version with share cards is trivial to build.
Why this score
Why it scored lower: One-week novelty with no revenue model; LLM cost spikes during virality (the creator reports ~€200).
MoatHypothesis
None: A one-page joke is copied in a day. Only humour quality and language differ. Status: Hypothesis.
Demand signals
X posts (7 days)
30
Signal trend
Up from zero 0% Sun→Fri (full UTC days: Sun 18 0 → Fri 23 6); peak Thu 22 15; Fri 23 is 60% below peak — ≥50% below peak: POP 5.3 window-closed signal
Web demandVerifiedSelf-reported
Broad AI-job anxiety on X: 1,336 posts in 7 days, Sun 18 (165) → Fri 23 (221), up 34% (Verified X API). The site itself reports a 117K-check day (self-reported). Other X counts (same window, Verified X API): 1,336 posts: ("when will AI take" OR "AI take my job" OR "AI replace my job" OR "will AI replace me" OR "AI takes my job" OR "replaced by AI") -is:retweet
Market and competitors
TAM
Not sized this run — Scope: Viral web toys. Method: No report fetched. (Basis: n/a)
SAMHypothesis
Not sized — Scope: PT/ES/HI office workers. Method: HBV assumption. (Basis: Hypothesis)
SOMHypothesis
~$0–$12K ARR (hypothesis) — Scope: Month-6 run-rate. Method: From revenue hypothesis ×12. (Basis: Hypothesis)
Competitors
willrobotstakemyjob.com (long-standing); replacedbyrobot.info; "Will AI take my job" quizzes and GPTs; news outlets' job-risk calculators.
Existing business
https://deprecation.org
Business model
MonetizationHypothesis
Labeled sponsor slots for reskilling courses and job boards (hypothesis); paid "career escape plan" PDF (hypothesis).
Revenue hypothesis (monthly)Hypothesis
~$0–$1K/month (HYPOTHESIS: viral spikes, little repeat use).
Traction and revenueVerifiedSelf-reported
Launch: First X mentions Wed 21 Oct 2026 (Verified X API daily counts); the creator's traction post dated 23 Oct 2026. Age: About 3 days (as of 24 Oct 2026). Self-reported (creator post https://x.com/jurlycat/status/2113654429023162832, 698 impressions, Verified X API): jump from ~27 checks/day to 117,372 checks in one day, ~€200 in costs, ~100 email signups. No revenue. X mentions: 30 posts in 7 days (Verified).
Jobs to be done
When everyone at work is joking about AI taking our jobs, I want to get a funny verdict for my exact job, so I can share it with my colleagues.
HXC
Camila, 29, accountant in Belo Horizonte (illustrative) · Jokes about AI replacing her team in the office WhatsApp group. would never pay.
Build and go-to-market
Tech stack
Next.js on Vercel; small LLM call per check with caching; Vercel OG image cards
GTM channels
faceless meme accounts; SEO for "a IA vai tirar meu emprego"
Risks
Main risk
One-week novelty with no revenue model; LLM cost spikes during virality (the creator reports ~€200).
All risksSelf-reported
Value: Attention — 117K checks/day (self-reported) | Usability: High — No revenue model | Feasibility: High — Novelty fades in days | Business Viability: Attention — LLM cost at peak
Next validation step
Do not build. If tested, add it as a free viral page to an existing HBV property rather than a business.
Sources
- deprecation.org
- x.com
- willrobotstakemyjob.com
- X API counts (window above)
existingcopycatviral-toyai-jobssatireb2cbrazillatamindia
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Research, not investment advice. Numbers keep the label they were published with.